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          苗家女美國求職記:初入泰森食品感覺如何

          McKenna Moore 2019年10月28日

          Yang在泰森食品公司擔任公司采購部門的傳播策略師,來看看她的經歷。

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          圖片來源:Courtesy of Hil Yang; Getty Images(2); Courtesy of Tyson
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          Hli Yang成長于其苗族父母位于密蘇里州郊區的家禽飼養場。在這里度過的童年讓她對農業產生了濃厚的興趣。24歲那年,為了追尋這一夢想,Yang從密蘇里大學拿到了兩個學位——農業和廣播記者學士學位,以及新聞藝術碩士學位。在農業傳播領域從事了多項工作之后,她來到了阿肯色州的斯普林代爾,并加入了泰森食品公司,擔任公司采購部門的專職傳播策略師。

          以下是Yang的故事……

          進入泰森的大門:

          在大學本科畢業后我獲得了一份實習工作,因為我聯系了密蘇里大學的顧問,當時她剛好在數周前從泰森那里收到了一封郵件,內容說的是想找一位傳播業務實習生。我閱讀了工作介紹,然后我覺得可以借此機會學習并為集團貢獻自己的力量。因此我提交了申請并得到了這份工作。那個夏天過后,我回到密蘇里大學攻讀碩士學位,我依然通過遠程的方式擔任公司的實習生。又過了一個夏天,我回到阿肯色州擔任實習生,然后在攻讀碩士學位期間繼續實習,然后在11月拿到了全職工作。

          在泰森實習兩次之后獲得了全職工作:

          去年秋天,我真的希望獲得一份全職工作。我向我的上司表達了這一意愿,結果發現我所在的部門就有這個機會。然后,他們真的為我設置了這個職務,因為對于一家商品集團來說,傳播職務并不常見,因為商品依賴的是資金。我不得不[正式]申請這份工作,以便讓其他候選人提交申請,但其他人都不符合條件。因此我連面試都免了,在申請之后便得到了這份工作。

          作為專職傳播策略師的職責:

          我負責為公司本土糧食服務業務部門的傳播團隊提供協助。他們會從農民手中購買玉米。我工作的主要目的是提升人們對公司業務的認知度。在過去,農民會將其作物銷售給中間商,然后我們再從中間商那里購買。但如今我們直接從農民手中購買,這樣的話農民能夠多掙點,我們也可以多省點成本。

          我一直在嘗試提升傳播效果,并試圖為我們所做的業務增添價值。為了實現這一目標,我一直以教育為重點,讓農民了解市場信息以及更為復雜的事情。我的論文研究方向之一便是農民及其傳播用途。很多農民告訴我,他們對某些合約知之甚少。如果我們向其傳授更多的內容,便能夠加強相互之間的信任,而不是僅僅對他們說:“使用這項服務”。增強農民對市場運作情況的了解也會為其務農生活增添價值。

          生活中的一天:

          每一天的工作都是截然不同的,這真的是件好事情。我是集團里唯一從事傳播業務的員工,而且專門從事這項業務。由于我是這個辦公室的唯一員工,因此活特別多,而且有著各種不同的工作。周一可能是我工作最忙的一天。我會做兩個視頻報告,因此我會在一大早,也就是6點半來到辦公室,通常要工作到下午5點或6點才會離開辦公室,然而由于這些工作日的時長較長,因此我會在一周的其他幾天內削減工作時長。在剩余的工作日中,我會更新一下Facebook頁面,寫寫文章,并做一些公共關系活動。我也經常向企業傳播業務團隊尋求幫助,他們就在大廳對面的右邊,因此我會就項目與他們開展很多合作,或征求他們的意見。

          工作中最困難的內容:

          我認為工作中最大的挑戰是自己的年齡,以及責任太重和主人翁精神。很多時候我都會懷疑我自己。工作真的充滿挑戰,但我靠的是自身的直覺以及在學校內外學到的東西。

          在泰森工作最美好的事情:

          對于我來說,我異常看重的是,我所從事的工作是以改變人們的生活為目的。這也是我如此喜愛新聞工作的原因,因為這份工作對公眾有著很大的影響力。而且我如今的工作的確能夠為當地社區提供支持,并為農民的生計提供更多的機會。作為農民的女兒,我深知社區中這類生意的重要性,因為它的確能夠促進經濟循環。

          作為移民農民女兒的成長經歷對自己當前的工作有何幫助:

          我的父母是泰森的家禽養殖農民,而且他們自2003年以來就開始務農,因此泰森在很久以前便已經融入了這個家庭。由于在農場長大,我學到的是截然不同的職業道德觀念。除此之外,我的父母還是老撾的移民。作為美國的第一代移民,我的父母總是教導我們必須要努力工作。這一點很有幫助,不過很多人都對農業和農民存在誤解。他們是那些為世界生產食物的人。如今,無論我到訪何處的農民,這一理念真的很有幫助。我會試著搭建溝通的橋梁,因為我對他們所經歷的困苦了如指掌。

          應對冒充者綜合征:

          你必須了解你自己。在很多時候,這一點在于了解自身的直覺,并意識到我在學校學到了很多有用的知識,而且我可以在工作之中真正地去實施。我的一位導師告訴我,冒充者綜合征將伴隨你的整個職業生涯。研究顯示,大多數成功的職場人士都存在這個問題,而且人們可以將其看作是動力而不是阻力。

          導師的重要性:

          我有很多導師,他們有著截然不同的觀點。我試圖和他們建立聯系,而且不僅僅是業務上的聯系。他們真的對我照顧有加,而且每當我遇到職業問題或存在疑問時,我都會向他們尋求幫助。他們真的就是我工作的支持者。我的辦公室中還有很多年輕職員,而且我也發現他們可以成為我的同僚導師。他們與我年齡相仿,但他們和我一樣也在經歷同樣的事情。我們有著很多共同的工作和生活難題,而且我認為他們的建議通常最有幫助,都是一些日常建議。

          如何從農場電臺進入企業傳播部門:

          我的第一份實習工作是一個非常小的農場廣播站。我成長于一個非常偏僻的農村地區,我最初的打算是成為農業廣播員,然后在大一之后的夏天,我進入《農場期刊媒體》雜志(Farm Journal Media)實習,也多少提升了我對雜志、撰文和編輯的興趣,隨后我發現,我真的很想從事廣播這個行當。我的另一個實習工作是在RFD-TV,后者為農民和農村地區生活的民眾播報了大量的農村新聞。然后,我在密蘇里州哥倫比亞的當地電視臺工作了一段時間,擔任記者。然后我發現了泰森。

          當我發現這個實習機會時,我已經決定要念研究生了,但我整個夏天沒有什么事可做。我真的想去嘗試一下企業傳播業務,因為我以前從來沒有做過,而且這是我遇到的第一個機會。我對公司十分了解,也深知其價值觀,對公司也沒有抵觸情緒。因此我把握了這個機會,隨后便一直為泰森工作。

          工作福利:

          我們是一家食品公司,因此很明顯,食品是公司的一個超級福利。我們有個泰森公司商店,你可以以更低的價格購買泰森產品,這一點對于我來說真是個福音,因為我手頭并不寬裕。除了食品之外,最重要的一個福利就是我們的股權。還有一個福利就是工作生活平衡。我的老板在這一方面真的是棒極了,尤其是在我實習的時候。她每天都提醒我,要以學業為重。公司的工作生活平衡真的不錯,如今我已經走出了學校,我真的很感激這一點,因為這對我來說彌足珍貴。

          因公出差:

          我們訪問了公司在全美很多小鎮的農村飼料廠區。訪問公司的農戶對我們來說至關重要。這也是我工作的樂趣之一。

          在新城市找房子住:

          我長大的地方離這里并不遠,但我對阿肯色州的這塊區域不是很熟悉。我并不知道這個地方已經發展得如此之好,如此之現代化。沃爾瑪的總部就在本通威爾,JB Hunt Transportation在羅杰斯,當然泰森在斯普林代爾。正是因為這些公司的存在,這里有大量的年輕員工,我只是不知道他們具體都住在哪。我選擇了羅杰斯,但花了4個月的時間才找到一間公寓。我的妹妹也住在本通威爾,她到我這只需要花15分鐘。這是我想搬到羅杰斯的另一個原因,因為距離我妹妹更近,真的很好。

          居住條件:

          我的房租800美元多一點,還是蠻合理的。這是一個獨臥公寓,空間也很大。我希望當我不在家的時候,我的狗能有足夠的地方跑來跑去。附近有一個大型購物廣場和大型露天劇場,因此有很多音樂會,尤其是在夏天的時候。

          今后的打算:

          我喜愛傳播業務,它的一切。我會盡力把復雜的事情用更加通俗易懂的語言表達出來,并發揮自己的創造力。在商品行業,金融與創意之間沒有必然的聯系,但你可以將創意融入金融。不妨去看看消費者飲食方式是如何改變的,以及農民的耕作方式是如何改變的,在泰森,此舉真的能夠為你創造很多機遇,并打開思路,而且我也想更多地了解與食品品牌定位相關的業務。

          對年輕時候自己的建議:

          要清楚地了解自身的價值觀,然后不斷地進行打磨。弄清楚這一點并將其寫下來真的很有幫助。我也會遇到挑戰,而且不得不做出決定,但卻不知道從何入手,然而,我會以自己的價值觀以及生活中我認為重要的事情為導向,此舉幫助我度過了難關。無論你在什么時候獲得了第一份全職工作,你會變得很忙,而且生活也是一日千里。你可能沒有時間再去打磨你的價值觀,因此先確定自身的價值觀才是正道。(財富中文網)

          譯者:馮豐

          審校:夏林

          Hli Yang grew up on her Hmong parents’ poultry farm in rural Missouri, a childhood that gave her a passion for agriculture. At 24, Yang has received two degrees from the University of Missouri—a Bachelor’s in agricultural and broadcast journalism and a Master’s of Art in journalism—in the pursuit of that passion. After several different experiences in the field of agricultural communications, she relocated to Springdale, Arkansas, and has settled in at Tyson Foods as a communications specialist strategist in the commodity purchasing group.

          Here’s what Yang has to say about...

          Getting her foot in the door at Tyson:

          After undergrad, I got an internship because I reached out to my advisor at Mizzou [the University of Missouri] and she had received an email from someone at Tyson a couple of weeks before looking for a communications intern. I read the description, and I thought that I could learn and add to the group as well. So I applied and got it. After that summer, when I went back up to Mizzou for graduate school, I continued remotely as an intern. That next summer, I came back to Arkansas as an intern, and interned again while I did my Master’s. Then I got hired full-time in November.

          Getting hired on full-time at Tyson after two internships with the company:

          This past fall I was really looking at getting a full-time job. I had expressed interest to my boss and found out there were going to be opportunities in my group. And then they actually created this position for me because it’s not common to have communications in a commodities group, since commodities is really finance-based. I had to [formally] apply to let other candidates apply, but no one else qualified. So I didn’t have to interview, I just applied and then got it.

          What she really does as a communications specialist strategist:

          I help our communications team for the local grain services business unit within Tyson Foods. They buy corn from farmers. The main goal of my job is to increase awareness about our business. Historically, farmers will sell their corn to a middleman, and then we would buy it from that middleman. But we just buy directly from the farmer, that way they get paid a little more and we save a little money as well.

          I’ve been trying to implement better communications and trying to add value to what we do. To do that, I’ve been prioritizing educational content, teaching the farmers about what the markets are doing and more complex things. Part of my research in my thesis was on farmers and their communication uses. A lot of farmers have told me that they don’t understand certain contracts. We build better trust if we educate them more, instead of just saying “use this service.” Giving them a better understanding of how the markets work adds value to their lives as farmers, too.

          A day in the life:

          It is completely different every single day, which is really nice. I’m the only person doing communications within our group and for this specific business. Because I am the only person in this office, it’s a lot of work, and it’s a lot of different work. Mondays are probably my most consistent day. I put two video reports out, so I come in super early at 6:30 a.m. I normally don’t leave until 5 p.m. or 6 p.m., but because those are my longer days, I cut my hours for the rest of the week. On the rest of my days, I’m balancing running our Facebook pages, writing articles, and doing some public relation campaigns. I lean a lot on our corporate communications team, too. They’re right across the hall, so I collaborate with them a lot on projects or just get advice from them.

          The hardest part of her job:

          I think the most challenging part of my job is being so young and having so many responsibilities and ownership. There are many times when I doubt myself. It’s really challenging, but it’s just trusting my instincts and leaning on what I’ve learned in and out of school.

          Her favorite thing about working at Tyson:

          For me, it’s really important to do work that I can see has a purpose in changing people’s lives. That’s why I love journalism so much, because you’re doing impactful work for the public. And the work that I do now really supports local communities and the work of the farmers. Our business actually provides more competition and gives farmers more opportunities to make a living. And I grew up a farmer’s daughter, so I understand how important it is to have a business like that in that community because it really circulates the economy.

          How growing up as a daughter to immigrant farmers prepares her for her job today:

          My parents are poultry farmers for Tyson, and they’ve been farming since 2003, so Tyson’s been in our family for a long time. Growing up on a farm, you learn a very different work ethic. Not only that, but my parents are also immigrants from Laos. Being a first generation American, my parents have always taught us that you have to work really hard. So that helps, and then a lot of people have misconceptions about agriculture and farmers. They’re the ones who are raising the food for the world. Having that perspective really helps me today whenever I go visit farmers. I try to create a bridge, because I know the trouble that they go through.

          Dealing with impostor syndrome:

          You have to know yourself well. It’s often just understanding my instincts and knowing that I’ve learned a lot of good things in school, and I can really implement it at work as well. One of my mentors told me that impostor syndrome will follow you through your entire career. Research shows that the most successful professionals have that in common and you can use it to drive you rather than hinder you.

          The importance of mentors:

          I have a lot of mentors with very different perspectives. I try to make connections with them, and it’s not just business connections. They really do care about me, and I go to them whenever I have a career question or I’m having any doubts. They’re really champions for what I do. There are also a lot of young professionals in my office, and I find them to be peer mentors. They’re close to my age but they’re going through the same things I am. We share a lot of work and life struggles, and I think their advice is often the most helpful, day-to-day advice.

          Finding her way from farm radio to corporate communications:

          My first internship was at a really small farm radio broadcast station. I grew up in a very rural area, and my initial plan was to be a broadcaster in agriculture and then, the summer after freshman year, I interned with the magazine Farm Journal Media. So I got a little bit more into magazines, writing and editing, and then I decided I actually wanted to do broadcast. My other internship was with RFD-TV, which broadcasts a lot of rural news for farmers and people living in rural areas. And then I worked at a local TV station in Columbia, Missouri, as a reporter. Then I found Tyson.

          This internship rose up when I decided to go to grad school and I had an open summer. I really wanted to try something in corporate communications because I’d never done that before and this was the first opportunity that came along. I knew the company well, I knew their values, and am comfortable with them as well. So I took it on and I’ve been here ever since.

          Work perks:

          We’re a food company, so obviously food is a huge perk here. We have a Tyson Company store and you can buy Tyson products for a lower price which is really nice for me because I am on a budget. One of the most important perks other than food is our stock options. A piece of it, too, is work-life balance. My boss is amazing about that. Especially when I was an intern. She reminded every day that school comes first. There’s still a really good work-life balance now that I’m out of school, and I really appreciate that because it’s a big value for me.

          Traveling on the job:

          We visit our rural feed mill areas across the country in a lot of small towns. It’s really important for us to go visit our farmers. That’s one of the more fun parts of my job.

          Searching for housing in a new place:

          I grew up not too far from here, but I didn’t know this area of Arkansas that much. I didn’t know how much it had grown and how modern it’s become. We have Walmart headquarters in Bentonville, JB Hunt Transportation in Rogers, and then of course Tyson in Springdale. With all of these companies, there were a lot of young professionals around, I just didn’t know where exactly everyone was. I chose Rogers, but took me like four months to find an apartment. My sister also lives in Bentonville, and she’s about 15 minutes away from me. That’s another reason I wanted to move to Rogers because it was a bit closer to her, which is really nice.

          Her living situation:

          My rent is a little over $800, so it’s reasonable. It’s a one-bedroom apartment, and it’s good-sized. I wanted a good place for my dog to run around whenever I’m not at home. There’s a shopping area and this big amphitheater nearby, so there’s a lot of concerts, especially in the summers.

          What’s next:

          I love communications, all the aspects of it, trying to put complex things into easier words for people and being creative. In commodities, you don’t really associate finance with creativity but you can implement creativity in it. If you look at the way that consumers are changing the way they eat, if you look at the way farmers change the way they farm, it really opens up opportunities and doors here at Tyson and I want to get more into the food branding side of it, too.

          Advice to her younger self:

          Really know your values and hone in on them. Having that figured out and written down really helps. There have been challenges where I’ve had to make decisions and I don’t know how, but I leaned on my values and what’s important to me in life, and that’s helped me. Whenever you do have a first full time job, you get busy and life moves a million miles an hour. You don’t have the time to hone in on your values then, so it’s nice to have them set already.

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